Case Study

About: Unbound Merino is a minimalist travel clothing brand known for their versatile merino wool apparel designed for travelers who want to pack light without sacrificing style or comfort.

They partnered with me on trips to Sardinia (Italy) and Scotland (UK) to capture lifestyle visuals that highlight the versatility and performance of their products in real travel settings. I produced a series of cinematic photos and videos designed for both organic social media and paid advertising.

The goal was to create authentic, travel-driven visuals that reflected the brand’s minimalist, high-quality aesthetic while inspiring a sense of adventure and freedom through real-world storytelling.

Social Media Results:

75+

Shares

20,000+

Accounts reached

50+

Saves

Paid ads:

Ad concept #1 - Chase Travel

Results:

  • Generated 4.5 times more revenue from the ad spend (ROAS).

  • 141 sales from this ad.

  • Thumbstop 23% .

Ad concept #2 - Travel is all about experiences

Results

  • Generated 3.2 times more revenue from the ad spend (ROAS).

  • 101 sales from this ad.

  • Thumbstop 28% .

Sardinia Project Summary: For this project in Sardinia, Italy, the goal was to create a variety of lifestyle photos and videos that showcased their products in the travel space, to be used for social media and ads.

website usage for creator program

Scotland Project Summary: For this project with Unbound Merino, I traveled to Scotland to create lifestyle visuals for 3 carousel posts for their social media.

Meta ads

-Unbound Merino

“Working with Pedro has been an incredible experience. He's highly organized, exceptionally talented, and always a pleasure to collaborate with. From day one, he took the time to understand our goals and consistently delivered content that aligned with what mattered most to our business.

Before working together, one of our biggest challenges was building a stronger content library for our ad campaigns. As our needs evolved, we also shifted toward creating more UGC-style content. Pedro adapted seamlessly, delivering high-quality creative assets across both formats and continually refining his approach to match our changing objectives.

What stands out most is that Pedro doesn't just create content; he works to create content that drives results. He's always focused on delivering work that hits key KPI's like engagement, conversions, and CPA. He's proactive, asks the right questions, and always looks for ways to better understand our brand and audience before creating.

Pedro is an outstanding creator and a fantastic person. I highly recommend working with him and look forward to continuing our partnership in the future!”

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