Case Study
Unbound Merino partnered with me on trips to Sardinia (Italy) and Scotland (UK) to capture lifestyle visuals that highlight the versatility and performance of their products in real travel settings. I produced a series of cinematic photos and videos designed for both organic social media and paid advertising.
The goal was to create authentic, travel-driven visuals that reflected the brand’s minimalist, high-quality aesthetic while inspiring a sense of adventure and freedom through real-world storytelling.
Social Media Results:
75+
Shares
20,000+
Accounts reached
50+
Saves
Paid ads:
Ad concept #1 - Chase Travel
Results:
Generated 4.5 times more revenue from the ad spend (ROAS).
141 sales from this ad.
Thumbstop 23% .
Ad concept #2 - Travel is all about experiences
Results
Generated 3.2 times more revenue from the ad spend (ROAS).
101 sales from this ad.
Thumbstop 28% .
Sardinia Project Summary: For this project in Sardinia, Italy, the goal was to create a variety of lifestyle photos and videos that showcased their products in the travel space, to be used for social media and ads. The goal of this project was to capture authentic lifestyle content while exploring Italy, showcasing their high-quality products and how they fit in a travel environment.
