Project Summary: When Coach Ahj organized a two-day event with Nike to launch the new Mercurial Vapor and Superfly cleats, I was brought in to capture the event in photo and video, with the goal to promote the launch, drive athlete turnout, and crown the fastest baller in the city.

I covered the full two days, capturing on-field action, athlete highlights, and crowd energy, producing content used to promote the event, build hype and recap the successful launch.