Case StudyAbout: GSI Outdoors is a leader in outdoor cookware and camping gear, known for innovative products that bring the comfort of home cooking to outdoor adventures. Since 1985, they've been creating durable, technical solutions for backpackers, campers, and outdoor enthusiasts.
The Challenge: GSI needed high-quality lifestyle content showcasing 7 new products in real outdoor environments. The content had to work across multiple marketing channels, from packaging design to digital advertising, requiring diverse shot types and professional-grade deliverables.
The Solution : Create a versatile collection of photo and video assets for GSI's new product launch that could be used across website, packaging, email campaigns, and social media while staying true to their authentic, outdoor-driven brand identity.
Delivered a complete asset library including:
21 hero product photos (wide, medium, and close-up shots per product)
Product-in-use video footage and B-roll
RAW photo files and LOG video clips for internal editing flexibility
Full-use digital licensing across all marketing channels
4 diverse models in authentic outdoor settings
Full Launch Video
The video assets were created to support a range of marketing needs across different channels and formats. One campaign launch video can be repurposed into four short-form lifestyle videos, each spotlighting a specific product. This maximizes the return on a single production, providing a diverse asset library that can be leveraged throughout the campaign lifecycle.
Multiple Content Formats
Short-Form Lifestyle Usage Videos
Story Driven Short-Form Video
-GSI Outdoors
"Loved working with Pedro! His attention to detail is 10/10 and he went above and beyond to turn around the assets on super short notice to meet our deadline. As far as photographer's go this guy is on another level. Pedro is a frickin legend! Looking forward to our next project!"